Sustainability

Sustainable fashion

Fashion is often seen as frivolous, when it's actually a revenue driver to be reckoned with. The global apparel market is valued at 1.7 trillion USD¹ and employs between 60-300 million people².

Break fashion into simpler terms and it's clothes we're looking at - something everyone wears. Imagine the change that could be effected if every shopper were just a little more curious about what goes into their clothes, who made them and under what conditions.

Chu’s interest in sustainable fashion was sparked in 2013, when she learnt about the Rana Plaza collapse and started taking a closer look at her personal consumption habits. This has since evolved into raising awareness and empowering stakeholders to be change agents through the organisations she works with.

She was the Country Coordinator of Fashion Revolution Singapore and the founder of Shop Bettr. She is also a Climate Reality Leader trained by Al Gore, and a UNFCCC technical expert nominated by the Umweltbundesamt (German Federal Environment Agency).

As a domain expert, Chu has been invited to conduct talks, workshops and speak on panel discussions for sustainability in fashion.

Topics: Responsible consumption and production (UN SDG 12), circular economy in the textiles and apparel industry, fashion waste, certifications and standards in the garment industry, textiles and fibres, carbon accounting and decarbonisation strategies for the fashion industry

¹ Based on 2021 figures from Fashion United
² Based on 2019 figures from Fashion United

Work experience

bluesign technologies

bluesign partners with the textile industry to minimize adverse impact across the value chain.

Founded in Switzerland in 2000, we empower our partners across the value chain—chemical suppliers, manufacturers, and brands—to produce safer, more responsible products through credible, science-based systems.

ClimatePartner

ClimatePartner’s mission: Making net zero a reality

Since 2006, ClimatePartner has been combining software with expertise to support companies in climate action. We help our customers calculate and reduce their carbon emissions and finance climate projects.

Fashion Revolution Singapore

Fashion Revolution Singapore is the Singaporean chapter of a global movement that campaigns for a clean, safe, fair, transparent and accountable fashion industry.

It commemorates the Rana Plaza collapse of 24 April 2013 and is present in over 90 countries worldwide.

Shop Bettr

Shop Bettr was a FashionTech start-up founded by Chu Wong.

It was a searchable, shoppable platform that brought together all beautiful products made by better businesses so that consumers could find sustainable alternatives to their shopping needs. Think Lyst for conscious consumers.

For the Love of Laundry

For the Love of Laundry is the only company in Singapore to clean purely with GreenEarth, a toxin-free technology that is better for you, your clothes and the environment.

The Fashion Pulpit

The Fashion Pulpit is an independent, circular fashion hub that aims to advance sustainable thinking and practices through our four branches: swapping, upcycling, thrifting and broadening narratives with education.

Swapaholic

Swapaholic is a clothing & accessory swap that declutters and refreshes your closet without hurting your wallet and our planet.

Swagalls

Singapore's first online fashion swapping platform to shop unlimitedly without hurting your wallet or the planet.

Connected Threads Asia

Connected Threads Asia is a non-profit that believes in a socially and environmentally responsible fashion industry. Our mission is to transform the sector into one with a conscience, to bring all stakeholders together to make it happen, and to educate consumers about sustainable fashion choices.

Globibo

Globibo provides professional interpretation, translation, proofreading and editing services, as well as language courses, corporate training and event technology. With a world-class infrastructure around the world, we operate based on stringent GlobiGood principles.

Selected engagements

Engagements